The effects of sports massage can benefit an individual physically by improving circulation. The deep nature of the massage helps the removal of waste products (lactic acid). During the massage muscles get stretched releasing tension. Physiologically it can help reduce pain by causing the body to release endorphins which blot out pain sensations in the brain. Psychologically massage can relieve anxiety before & after an event.
Sports massage can help relieve sport related injuries such as sprains & strains, tennis elbow, shin splints and frozen shoulder. The deeper nature of the massage can be benefical for everyday aches and pains due to bad posture and day to day activities.
If you play a sport regularly such as golf, tennis or football a sports massage can help reduce stiffness related to the sport.